Sms123 is committed to protecting the privacy of all our members in accordance with Malaysia's Personal Data Protection Act 2010 (PDPA). This document explains what data we collect, how we use it, and your rights as a member.
Six core commitments that form the foundation of how sms123 handles the personal data of every Malaysian member.
All personal data processing at sms123 is carried out in full compliance with Malaysia's Personal Data Protection Act 2010. Your rights as a data subject are respected and protected in every aspect of our platform's operations.
Sms123 only collects data that is strictly necessary to deliver the services you request. We do not collect excessive information and do not retain data longer than required for the stated purposes.
All data transmitted between your device and sms123's servers is protected by 256-bit SSL encryption — the same standard used by Malaysia's leading banks. Your account information and transactions cannot be intercepted by any third party.
Sms123 does not sell, rent, or share our members' personal data with any third party for marketing purposes. Your data belongs to you — we use it solely to deliver the sms123 services you signed up for.
The sms123 Privacy Policy is written in clear, straightforward language that all Malaysian users can understand. We do not hide how we use your data behind confusing legal jargon — what you read is what we do.
You have the full right to access, correct, and request deletion of your personal data at any time. Data management requests are processed by the sms123 privacy team within 14 business days.
A summary of the types of data collected, how it is collected, and how it is used on the sms123 platform.
| Data Types | Example | Purpose of Use | Legal Basis |
|---|---|---|---|
| Identity Data | Full name, MyKad number, date of birth | Identity verification (KYC), fraud prevention | Legal obligations, legitimate interests |
| Contact Information | Malaysian phone number, email address | Account verification, notifications, customer support | Contract fulfilment, consent |
| Financial Data | EWallet information, bank account details, transaction history | Processing deposits & withdrawals, fraud prevention | Contract fulfilment, legal obligations |
| Gaming Data | Betting history, games played, session duration | Responsible gambling, service improvement | Legitimate interests, legal obligations |
| Technical Data | IP address, device type, browser, cookie data | Platform security, usage analytics, fraud detection | Legitimate interests, consent |
| Location Data | Country/region based on IP, state (if provided) | Verification of Malaysia service area, regulatory compliance | Legal obligations, legitimate interests |
Welcome to the sms123 Privacy Policy. This policy is published by sms123 ("Platform", "we", "us") to inform all members and users ("you") about how we collect, use, store, and protect your personal data when you use the sms123 online entertainment platform at sms123.best.
Sms123 takes your privacy very seriously. We operate in full compliance with the Personal Data Protection Act 2010 (PDPA) of Malaysia — the primary legislation governing how companies in Malaysia handle individuals' personal information. By registering an account or using the sms123 platform, you acknowledge that you have read and understood this Privacy Policy.
This Privacy Policy should be read together with Terms & Conditions and Responsible Gambling Policy sms123. Together, these three documents form the complete agreement between you and our platform.
Sms123 only collects personal data that is necessary to deliver platform services safely and efficiently. The following are the categories of data we may collect:
Identity & Contact Data:
Financial & Transaction Data:
Usage & Technical Data:
Game Activity Data:
Sms123 collects your personal data through the following methods:
Sms123 processes your personal data only for lawful and specific purposes. We do not process your data for any purposes not stated here without first notifying you and obtaining your consent where required.
Sms123 does not sell our members' personal data to any third party. However, there are limited situations where we may need to share certain information with selected third parties:
Service Providers (Data Processors):
Sms123 works with accredited third-party service providers to support platform operations. These include payment solution providers such as the FPX network, DuitNow, and Malaysian eWallet platforms; game hosting service providers such as Evolution Gaming for live casino tables; and cloud infrastructure service providers for secure data storage. All such providers are bound by strict data protection agreements and are only permitted to process your data for purposes we have specified.
Legal Requirements:
Sms123 may be required to disclose your personal data to the relevant authorities upon receipt of a valid court order, an official request from a Malaysian law enforcement agency, or where disclosure is necessary to prevent or detect serious crimes such as money laundering or fraud.
sms123 has never and will never sell, rent, or share our members' personal data with marketing companies, data brokers, or any commercial third party for marketing purposes without your explicit prior consent.
Sms123 implements a comprehensive range of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction:
While sms123 takes all reasonable steps to protect your data, no security system is entirely impenetrable. You also play a role in keeping your account secure — do not share your password, and ensure your device is protected with a password or biometric authentication.
Sms123 does not retain your personal data for longer than necessary for the purposes set out in this Privacy Policy. Retention periods vary by data type:
The sms123.best website uses cookies and similar tracking technologies to enhance your experience on our platform. Cookies are small text files stored on your device when you visit a website.
Types of Cookies We Use:
You can manage your cookie settings through your browser settings. However, disabling essential cookies may affect the functionality of the sms123 platform and you may be unable to log in or use certain features properly.
Under Malaysia's Personal Data Protection Act 2010 (PDPA), you as a data subject have the following rights regarding your personal data held by sms123:
You have the right to request a copy of the personal data sms123 holds about you. Requests will be processed within 14 business days.
If personal data held by sms123 about you is inaccurate or out of date, you have the right to request a correction.
You may request the deletion of your personal data under certain circumstances, subject to applicable legal retention obligations.
You may object to the processing of your personal data for direct marketing purposes at any time, without needing to provide a reason.
In certain circumstances, you may request that sms123 restrict the processing of your personal data while an issue is being resolved.
Where processing is based on your consent, you may withdraw that consent at any time through your sms123 account settings.
To exercise any of the rights above, please contact the sms123 privacy team at support@sms123.best with the subject line "Privacy Rights Request – [Request Type]". We will respond within 14 business days and may require identity verification before processing your request.
The sms123 platform is a service intended solely for individuals aged 18 and above. We do not knowingly collect or process personal data of children under the age of 18.
Should we discover or be made aware that we have collected personal data from an individual under the age of 18, we will take immediate steps to delete that data and close the associated account. If you believe a minor has registered an account on sms123, please contact us immediately at support@sms123.best so we can take appropriate action.
Sms123 applies a strict age and identity verification (KYC) process to enforce this minimum age requirement. Parents and guardians are responsible for ensuring that minors in their care do not access the sms123 platform.
In the course of its operations, sms123 may need to store or process your personal data on servers located outside Malaysia — particularly for cloud infrastructure services and international game providers such as Evolution Gaming, which supplies live dealer tables for the sms123 platform.
In such cases, sms123 ensures that any cross-border data transfers are carried out in compliance with Malaysia's PDPA and with adequate safeguards to protect your rights as a data subject. This includes ensuring that service providers outside Malaysia who handle your data are bound by data processing agreements that meet protection standards equivalent to or higher than those required in Malaysia.
Financial data related to transactions made using local Malaysian payment methods such as Touch 'n Go eWallet, GrabPay, DuitNow, and FPX is processed in accordance with the security framework established by Bank Negara Malaysia and the respective payment providers.
Sms123 reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or technological developments. When material changes occur, we will notify you via:
Your continued use of the sms123 platform after any changes to this Privacy Policy take effect will be considered your acceptance of the updated version. We encourage you to review this page periodically to stay informed about how we protect your information.
If you have any questions, concerns, or complaints regarding how sms123 handles your personal data, or if you wish to exercise any of your rights under the PDPA, please contact us via:
For formal complaints relating to personal data processing that cannot be satisfactorily resolved through sms123's support channels, you also have the right to refer your complaint to the Department of Personal Data Protection Malaysia (JPDP), which is the PDPA regulatory body in Malaysia.
This Privacy Policy is governed by and construed in accordance with the laws of Malaysia, in particular the Personal Data Protection Act 2010 (Act 709) and the regulations made under it.
A clear and transparent process for exercising your privacy rights at sms123.
Contact sms123 by email at support@sms123.best, stating the type of privacy request you are making – access, rectification, erasure, or otherwise.
The sms123 privacy team will contact you to verify your identity, ensuring the request is being made by the genuine account holder.
Once your identity has been verified, sms123 will process your request and assess whether it can be fulfilled in full or is subject to any legal limitations.
Sms123 will provide a written response within 14 business days with the outcome of your request and any action taken or to be taken.
If you have ever heard about data breaches at major companies and felt uneasy about sharing your personal information when signing up for any online platform — that concern is completely valid, and sms123 understands it. This is where we want to be open and transparent about exactly what we do with your data.
When you register a sms123 account and submit your MyKad number for the KYC process, that data is not stored in a simple spreadsheet on someone's computer. It is held in an encrypted database system protected by multi-layered security protocols. Your MyKad number is used for one purpose only — to verify that you are who you claim to be and that you are 18 years of age or older. Nothing more.
When you make a deposit using Touch 'n Go eWallet, GrabPay, or DuitNow at sms123, our system records that transaction — including the amount, date and time, and payment method used. This is not about invasively monitoring your spending habits. It is a basic requirement for two reasons. First, when you request a withdrawal, we need to know where to send the funds and verify that it is going to a legitimate account in your name. Second, Malaysian financial regulations require platforms like sms123 to maintain transaction records for compliance and anti-money laundering purposes.
Important to know: sms123 does not store your full eWallet account number or payment authentication details in any form that could be used to carry out transactions without your authorisation. All payment data is protected with strict encryption, and access to it is highly restricted — even among sms123 staff.
Sms123 keeps a complete record of your gaming activity — every bet you place on the Malaysia Super League, every live blackjack session, every slots spin. Most players never stop to wonder why. The answer serves two purposes: your protection and ours.
From a player protection standpoint, your gaming history allows the sms123 system to detect patterns that may indicate a gambling problem — such as a sudden spike in bet amounts, repeatedly chasing losses, or very long play sessions in the early hours of the morning. This enables sms123 to reach out to members who may need support before an issue escalates. From our own protection standpoint, gaming records allow us to resolve any disputes over game outcomes or winnings accurately and fairly.
PDPA 2010 is Malaysian legislation that gives you real rights over your personal information. This is not merely a technical provision — it means that if you want to know what data sms123 holds about you, you can request it and we are obliged to provide it. If any information is inaccurate — such as an old phone number or a changed address — you have the right to request a correction and we are obliged to make it.
Most importantly, in the context of a gambling platform: the right to withdraw consent for marketing communications. If you no longer wish to receive SMS or email messages about sms123 promotions, you can unsubscribe at any time via the link in any of our emails or through your account settings. We will not continue sending you marketing messages after you withdraw your consent. This is your right, and sms123 respects it fully.
Sms123's commitment to data protection goes beyond legal compliance — it is a core value.
Sms123 uses game activity data to protect the wellbeing of every member — not to exploit you.
Your gaming data at sms123 is used to identify signs of problematic play at an early stage. Our system is designed to protect you — if any indicators of concern arise, our team will proactively reach out to you with appropriate support information.
Set deposit limits, loss limits, and session time limits within your sms123 account. These limits are enforced using your activity data and cannot be overridden — not even by the sms123 team itself. Full control stays with you.
The sms123 platform is intended for individuals aged 18 and above. For a full guide on responsible gambling and available support resources, visit the Responsible Gambling page us.
Your data is protected, your privacy is respected, and your winnings are paid out. Register for free today and enjoy Malaysia's best online entertainment.
For adult players aged 18 and above only • Data protected under PDPA 2010 • Terms & Conditions applicable